Sunday, February 25, 2007

USBN System

Summary:
The article I chose was from the "Hospitlity Technology" magazine. The article spoke about a system known as USBN. The USBN system can accurately monitor every ounce of draft beer poured and immediately reconcile this against sales from POS system. Such system was tested by a sports-theme casual dining chain named "Tully's Good Times". The restaurant tested the solution without mentioning the plan to the staff. For the very first time, Tully's possessed the ability to immediately monitor both draft beer flow and variances in real-time. The data was immediately reconciled with sales from the POS system thus removing the labor and guesswork out of calculating pour cost and waste. Tully's continued to audit data for over a week and discovered the reconciliation to be completly and uttery accurate. The brewery's variance was just around 15 percent which was way below average. They have visibibly moved forward and not backwards with this new venture. After a few weeks of montoring and testing this plan Tully's made a decision to tell the entire staff. Tully's began monitoring their draft beer variance on a day to day basis, implemented some fresh and new policies, new procedures, and started holding bartenders accountable for accurate pours. Due to this very easy-to-use Web interface, training others to use the system was deadly accurate and straight forward. The staff at "Tully's Good Time" sport-theme and casual dining bar is greatful for the advances this new system has provided them. USBN brought accuracy and efficiency to a once challenged chain. What is amazing is that their average variance dropped below three percent. In addition to the cost savings from reduced waste, Tully's draft beer revenues increased by approximately a woping 6 percent, thus increasing draft beer profits by 4.25 percent! Wow! Because the company was so successful with this new system they have pushed it out to seven of their nine chains.

Reflection:

Wow!!! I was so amazed to learn that our industry actually posesses this technology. USBN systems will greatly increase the efficency of any restaurant, bar, cruse line.....and the list goes on. I absolutely and positively agree with this innovative system. The name of the game is efficiency and accuracy in the hospitality field. "Tully's Good Times" is ahead of the competition. The only problem that I recognize is the fact that this USBN system can be easily copied. A smart suggestion would be to patent this technology because it is a goldmine if the company executes it properly. Another fact of the article that impressed me was quickly this new system helped facilitate this operations goal. We must follow companies and learn from companies that are always evolving and searching for the fastest and more efficient ways to keep this industry rising. As far as I can tell this industry has no end in sight. Restaurant chains such as this one owned by John Paul Giamartino are today's leaders in the hospitality industry. I aspire to companies such as this one that rose from nothing into the shining gem that it is today!

1 comment:

LeighHanna said...

I have heard of this technology before, but I never really believed how accurate it was. I also doubted that it even worked. With investing in the system, restaurant and bars can overcome over pouring and giving away drinks. This could solve so many problems in my family's restaurants. We have recently fired several people for not ringing up drinks and drinking on the job. Most of the people behind the bar cannot be trusted. My only question would be how much this system costs? Also how would they first discover when someone is stealing? These questions can obviously be answered by the company that makes this system.